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Always by the side of the pioneers

The INVICTA brand was born in England in 1906 for bags and sacks. In 1921 Invicta opened its first artisan workshop in Italy, in the Borgo del Fumo district of Turin, focused on the production of backpacks and accessories for sport and mountaineering. In the 80s, thanks in large part of the Jolly backpack, it became a cult brand for generations of young people, and a true social phenomenon in fashion and culture.

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