In 1955, a company in Cincinnati, Ohio named Permanent Pigments that had been milling oil colors since 1933 and run by a man named Henry Levison launched a new product. The new artists’ color was formulated with an acrylic polymer resin that was emulsified with water.
Levison tried to come up with a name that captured the medium’s essence and the fact that it had such a versatile texture. The color was called liquid texture, and so it became Liquitex, the first water-based acrylic paint.
Today, Liquitex offers the largest array of vibrant acrylic paints, inks, mediums, and tools to enable artists to continually explore their art and take it to new levels.
Liquitex is celebrated for innovation, creative passion, and intense desire to share the joys of artistic expression.