This book offers the best of American print advertising in the age of the "Big Idea". From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, and air travel to home appliances. Startling, amusing and inspiring, this panorama of marketing showcases design innovation and advertising wit.
Authors: Jim Heimann, Steven Heller
Number of pages: 720
Languages: English, French & German
Dimensions: 14 x 19.5 cm, hardcover
ISBN: 9783836556323 Learn More