Contest Rules - 50,000 bonus points


The « 50,000 bonus points contest» Contest (the « Contest ») is organized and conducted by DeSerres (the « Organizer »). It will be held February 25, 2022 at 0:01 a.m. to March 20, 2022 at 11:59 p.m. (the « Contest Period »), Montreal time.



The Contest is open exclusively to individuals who are legal residents of a Canadian province or territory and have reached the age of majority in their province or territory of residence at the time of entry, are members of the Creative Cub and use points to make a valid purchase, in whole or in part, during the Contest Period.

Those ineligibles to enter the Contest are:

  1. employees, representatives and agents of Omer DeSerres Inc., including its affiliates, subsidiaries, partners and related corporations; (collectively the “Sponsor”);

  2. employees, representatives and agents of the Sponsor’s advertising, promotional and media agencies;

  3. people involved in the development, production and distribution of materials related to the Contest; and

  4. the immediate family of any of the mentioned persons, or persons with whom such persons are domiciled. In these Contest rules “immediate family” means husband, wife, spouse, mother, father, brother, sister, son and daughter, whether or not they reside in the same household.


Participation in the Contest implies full acceptance of these rules, and all provisions, as well as laws and regulations applicable to free contests.

Non-compliance with the conditions of participation as set out in these rules will nullify participation.

Any attempt to disrupt the normal operation of the Contest may result in the elimination of the participation of the person concerned.

This Contest is subject to all applicable federal and provincial laws and regulations.



Consent to use the information gathered for the Contest applies to all those wishing to participate in the “50,000 bonus points contest” Contest, as well as to the Contest winner.



The Contest is announced in the DeSerres newsletters, website, stores and social media. The complete contest Rules and Regulations are available on our website.


Article 5 : HOW TO ENTER

    1. To enter, the Creative Club member will have to redeem his points (the «points») accumulated in his account (the «account») to pay for the purchase of one or more products at any DeSerres stores or online at The Creative Club member must exchange a minimum of 250 points to pay for the purchase, and in so doing automatically becomes eligible to win one of our fifteen (15) prices from 2,000 points ($40 value) to 10 000 points ($200 value). To be able to exchange the points, the Creative Club member must have a valid email address.

No Point will be granted to a Member when purchasing a DeSerres gift card, but Points will be granted for the portion of any purchase paid with such a gift card. A Member may not assign, transfer, convert into cash or sell (in part or in full) his Points to any other person. The Points may not be converted into cash and have no cash value. Points are not redeemable for cash and have no cash value. Points may not be sold, traded, bartered, rented, or otherwise disposed of. Any Points sold for cash or other compensation are void. Points cannot be used to pay the balance of a DeSerres "commercial" account.

To use the Points in-Store, Members must present their Creative Club Card (or give their Creative Club Card number or e-mail address), which must have been activated online beforehand. Photo ID for identification purposes may be requested by the cashier.

To accumulate Points online (, Members must ensure that their Creative Club Card number is associated with their account before finalizing the purchase transaction.


  1. No purchase required. To enter the Contest without redeeming points, the entrant must:

a) Sign up, free of charge, for the Creative Club Program in-store or online at A membership card (the “member card”) will be issued in person, depending on the circumstances.

b) Hand-write a legible, original letter of at least 100 words explaining why you would like to win one of our prices.The letter must include your full name, complete address with postal code, telephone number with area code, email address, age and member card number. Sign and mail your letter in an envelope with sufficient postage to: «50,000 bonus points contest», 1265, rue Berri, bureau 1000, Montréal (Québec), H2L 4X4 by March 20, 2022 at the latest. Upon validation of the letter, you will automatically receive one entry for the draw. Limit one entry per account for the duration of the contest period.

    Entrants must comply with the following limits or risk being disqualified:

    One (1) registration in the Creative Club Program per person and per account, regardless of whether one or two member cards are associated with a single account.

    DeSerres is not responsible for invalid email addresses or for email nondelivered due to a technical problem.


    Article 6 : PRIZES

    Fifteen (15) prizes are to be won. The first price (1) consists in 10,000 bonus point with a value of $200, four (4) prices of 5,000 bonus points ($100 value) and ten (10) prices of 2,000 bonus points («$40 value). The total value of the bonus points is estimated at $ 1,000.

      a) They are non-negotiable and have no cash value;
        b) They cannot be divided, transferred, shared or credited to another account or to a second cardholder on a same account;
          c) The points must be exchanged in conformity with the Terms and Conditions of the Creative Club program, found here (“Program Terms and Conditions”).


            Article 7 : PRIZE DRAWS

            On March 21, 2022, at 01:00 p.m., the Contest Organizer will randomly draw the winner, to allocate the prizes indicated in these contest rules. Winners will be drawn at the DeSerres head office located in 1265 Berri, suite 1000, Montreal, Québec, H2L 4X4. The draw will be made among Creative Club customers who have redeemed a minimum of 250 points ($5).


            Article 8 : AWARDING OF PRIZES

            To be declared a winner and claim a prize, a selected participant for a prize must:

            1. be reached by email within three (3) days (72 hours) following the draw. Any selected participant who cannot be contacted after reasonable and appropriate efforts made by the Contest Organizer during this period of three (3) days will be disqualified;

            2. prove that they meet all the requirements of this contest (age, authorization of legal representative if the winner is a minor). A person shall be disqualified if they fail to comply with any of the above-mentioned conditions or any other conditions specified in these regulations.

            3. Correctly answer a mathematical question that will be sent by email.

            The winner will be informed of how to take possession of the prize within two (2) to four (4) days of receiving the email.

            In the event of a winner's refusal to receive the prize, the Contest Organizer will not be held responsible for its delivery and may, at its discretion, award the prize by random draw from among all eligible entries registered for that prize. If said randomly selected entrant from among all eligible entries cannot be reached within 72 hours of the draw of his or her name, after reasonable attempts, his or her entries will be disqualified and a new entrant selected. If, after three (3) selected persons, none of these persons can be reached after reasonable efforts within 72 hours for each of these persons, the prize will be considered cancelled and the Organizer will cancel the prize.

            Any dispute respecting the conduct or organization of a promotional contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any dispute respecting the awarding of a prize may be submitted to the Régie solely for the purpose of helping the parties reach a settlement.


            Article 9 : LIABILITY


            1. DeSerres cannot be held liable in the event of an Internet malfunction preventing access to the contest or its proper functioning. DeSerres cannot be held liable for any third-party acts of Internet abuse.

            2. While DeSerres shall do all in its power to provide users with information and/or tools that are accessible and verified, it shall not be held liable for any errors (particularly display errors on the Contest website), or for the absence or availability of information and/or the presence of a virus on the website.

            3. Participation in the contest implies knowledge and acceptance of the characteristics and limitations of the Internet, the absence of protection of certain data provided against possible misuse or piracy, and the risks of contamination by viruses circulating on the Internet.

            4. Participants must take appropriate measures to protect their personal data and/or software on their computer or telephone equipment from any kind of attack. All persons connecting to the website and participating in the contest shall do so at their own risk.

            5. Furthermore, DeSerres shall not be responsible or liable in the event of:
              • Internet access problems;
              • hardware or software problems;
              • deletion or loss of data provided by participants for reasons not attributable to DeSerres;
              • human errors or errors due to electrical malfunction;
              • disturbances that might affect the smooth running of the Contest or dysfunctions in the automated draw process;
              • piracy.

              6. DeSerres shall not be held liable for the consequences of any delay in email for which it is not responsible. Any claims must be sent by the recipient directly to the appropriate Internet service provider (ISP).

                7. In any case, if the smooth running of the Contest in administrative and/or technical terms are disrupted for any reason beyond the control of Omer DeSerres inc., the Company reserves the right to suspend the Contest.

                  8. Any fraud or breach of the present rules shall result in the disqualification of the entrant; DeSerres reserves the right, if warranted, to initiate proceedings against the defaulting party.



                    No correspondence relating to this Contest will be exchanged, except with each winner.

                    All participants acknowledge that by entering the Contest, they are providing their information to the Organizer. All questions, comments or complaints regarding the Contest must be addressed to the Contest Organizer.

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