Primers

Primers

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New release
White Watercolour Primer - 250ml
New release

White Watercolour Primer - 250ml

Regular price $24.99
Sale price $24.99 Regular price
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Transforms any surface into watercolor paper. The creamy white primer creates a finely textured surface on canvas, wood, glass, metal or plastic. Ideal for watercolor techniques. Optimal color brilliance and brightness. Preserves the intensity of your colors and ensures a perfect balance between absorption and brightness, for vivid, realistic results. Perfectly even drying. Dries reliably, forming a homogeneous surface without imperfections, stains or uneven areas. Controlled absorption for maximum precision. Absorbs exactly the right amount of paint, prevents dull results and allows precise control over flow and saturation. Adhesion on almost all surfaces, whether on wood or canvas: constant performance without adhesion problems, for consistent results in every project.
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New release
Transparent Watercolour Primer - 250ml
New release

Transparent Watercolour Primer - 250ml

Regular price $24.99
Sale price $24.99 Regular price
In stock Low stock Unavailable
This Winsor & Newton transparent multi-surface primer comes in a 250ml tub and makes surfaces that are not naturally water-resistant suitable for watercolor. Its unique feature is its colorless finish: the grain of wood, the texture of a metal plate, or the transparency of glass remain visible beneath the paint layer. It is ideal for watercolorists of all levels who want to use the surface itself as an element of their composition. Two coats applied with a brush are sufficient to achieve calibrated absorption, similar to that of watercolor paper.
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Unavailable
Black Gesso - 3.78l
Unavailable

Black Gesso - 3.78l

Regular price $139.99
Sale price $139.99 Regular price
In stock Low stock Unavailable

Primers & Grounds: Start Every Painting on the Right Surface

A good primer is the foundation of a lasting painting. Applied before paint, it seals the surface, improves adhesion and gives you a consistent base to work on. Whether you're priming a canvas, wood panel, paper or an unconventional support, DeSerres carries a selection of primers and grounds suited to acrylic, oil and mixed media work, in white, black and clear formulations.

Choosing the Right Primer for Your Support and Medium

Gesso is the most widely used primer in painting. Traditional white gesso provides an opaque, slightly textured surface ideal for acrylic and oil paint. Black gesso is used when a dark ground suits the composition or technique. Clear or transparent grounds seal the surface without obscuring its natural colour or texture, useful for wood, fabric or tinted papers. Specialty grounds such as absorbent ground or pastel ground prepare surfaces for specific media. Always match your primer to your support and your paint for the best results. Explore our Canvases, Acrylic Mediums and our full Mediums, Varnishes & Resins collection for more options.