DeSerres, creative since 1908

DeSerres, creative since 1908

A top destination for artistic minds of all backgrounds, DeSerres sets the standard for creativity. With unique expertise acquired over three generations, the family-owned business inspires imagination and accompanies customers throughout their many projects. DeSerres advocates originality, boldness and resourcefulness. Because every day requires a touch of magic to reveal its most beautiful colours. Because life is a canvas.

Marc DeSerres - President, grandson of Omer DeSerres. (top)
Roger DeSerres - Son of Omer DeSerres. (bottom left)
Omer DeSerres - Founder. (bottom right)

Story and Milestones

2019

(re)art

Launch of the very first social responsibility program at DeSerres, entitled (re)art. With three components: recycle, give back, recreate, this program is unique in its kind and the first of its kind in Canada. Visit our page to find out more.

2018

The freedom to create

2018

More than ever before, DeSerres offers the freedom to create, boasting a new logo to celebrate its 110th birthday.

2017

Awarded by CQCD

The CQCD (Conseil québécois du commerce de détail) honoured Mr. DeSerres by awarding him the Builder Recognition Award.

2010 to today

Spreading Creativity!

DeSerres opened stores in Grandview, Vaudreuil, Pickering, Lachenaie, Hamel, Richmond Hill, Drummondville and Boucherville.

2010

The transactional website was launched.

2004

Roger DeSerres (founder's son) passed away.

1990 - 2000

More creativity!

2000

DeSerres opened 16 stores: Oakville, Chicoutimi, Laval, Sherbrooke, Saint-Hubert, Trois-Rivières, Québec, Marché Central, Alexis-Nihon, Pointe-Claire, Boisbriand, Saint-Leonard, Gatineau, Brossard, Edmonton and Ottawa.

1995

Five Loomis stores were purchased.

1994

New acquisition, DeSerres acquired Le Foyer Artistique, an art supply chain with more than 200 employees and 13 stores, which eventually took the DeSerres name a few years later.

1980s

Acquisition and expansion

1989

The company created the Omer DeSerres Chair of Retailing at HEC Montréal, which is still in place today.

1988

DeSerres acquired Loomis & Toles, which marked the first appearance of DeSerres stores outside Quebec.

1986

DeSerres acquired Trottier and Lizotte and the Arts Pavilion.

1975

Marc DeSerres joined the company

1975

Marc DeSerres, the founder’s grandson, joined the family business. It was clear to him that the future of DeSerres lied in art supplies, a market that was growing exponentially.

1950

The first fine arts and graphics section was born

1950

New opportunities arose when The School of Applied Arts moved close to the downtown location. The 1950s saw the birth of DeSerres’ first fine arts and graphics section.

1940

Diversification

1949

In 1949, Omer passed away, leaving a 34-year-old Roger in charge of seven stores in a difficult post-war market. They were lucky; the stores were successful and continued to grow and diversify, selling everything from sports equipment to small household appliances.

1930

Roger DeSerres joined the company

1937

Roger, Omer’s eldest son and a McGill graduate in Commerce, joined the business in 1937. Together they transformed their hardware shops into thriving department stores.

1920s

First delivers and first catalogue

1927

The first deliveries were made by horse-drawn carriage.

1926

The first catalogue was printed. It included heating and plumbing supplies spread across 572 bilingual, illustrated pages that were beautifully bound with green leather. A year later, an indexed paper version with gold lettering was widely distributed.

1910s

Success

1917

By 1913, the business had started selling automobile accessories, utility paints, and wall-hangings on top of the plumbing and heating supplies. Roger was born to Omer and his wife Eugénie on September 5, 1914. In 1917 despite the effects of WWI, it was necessary to have a four-storey warehouse built to keep the larger merchandise.

1914

Roger, Omer and Eugénie’s first son, was born on September 5th.

1913

The company started selling auto parts, paint and decorative items on top of the plumbing and heating supplies.

1908

The company was founded

1908

Omer DeSerres was 26 years old when he acquired an ironwork shop in Montréal on the corner of Sainte-Catherine and Saint-Denis, which he then converted into a hardware store. With dedication and hard work, he opened more stores and became a major distributor of plumbing and heating supplies.